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Introducing the Brand Advocate Persona

Cintell has teamed up with Influitive and Ardath Albee to publish a new eBook on the topic of creating brand advocate personas. It’s a new twist on a proving marketing tactic. Download your copy today.

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New Cintell Study Finds Companies That Create, Use and Consistently Maintain...

New 2016 Marketing Industry Benchmark Study Reveals How B2B Organizations Understand Buyers, Create and Maintain Personas and Put Insights to Use BOSTON – December 15, 2015 – Today, SaaS customer...

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to...

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29 Ways to Use Your Personas

You Built Personas, Now What? Creating buyer personas is only half the battle. If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting...

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7 Ways to Use Personas to Drive More Sales (Yes Really!)

Using Buyer Personas to Accelerate the Sales Process So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office,...

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Cintell Expands Executive Team with New Vice President of Sales Ryan J. Murray

Industry Sales Veteran Will Help Drive Customer Acquisition for Growing SaaS Customer Intelligence Firm BOSTON, February 3, 2016 – SaaS Customer Intelligence firm Cintell today announced the addition...

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A Framework for Optimizing Personas

Guest post from Samantha Stone, Founder of the Marketing Advisory Network Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that...

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently...

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best...

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4 Ways to Sell More Effectively With Buyer Personas

The team at Cintell is now working with QuotaFactory’s customer and user community to help enable customer-centric selling at scale. We’re thrilled to extend Cintell’s customer insights and...

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Habits of Customer-Centric Marketers: Q&A with Donna Danis

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to...

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Intent Data Infused SmartPersonas™ Set to Supercharge B2B Content Marketing...

New Partnership Delivers Bombora’s Intent Data Insights to Cintell SmartPersonas™ to Empower Marketers With Critical Topics of Interest of Target Buyers BOSTON, MA and NEW YORK, NY–(Marketwired – Feb...

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Habits of Customer-Centric Marketers: Q&A with Julie Carey

 In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to...

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[On-Demand Webinar] B2B Personas: How, Why, and What Next? Feat....

Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas.  I spoke alongside David Pereira, President...

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38 Handy Stats to Prove the Value of Personas

We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management...

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Should your B2B Marketing Plan Include Company Personas?

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data) The idea of creating buyer personas has long been used by marketers to...

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How Marketers Use Data to Develop Personas

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the...

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Cintell Recognized by Gartner as a Cool Vendor in Content Marketing

We’re thrilled to be included in Gartner’s 2016 Cool Vendors in Content Marketing, a listing of four innovative new technologies available to help marketers make the most of their content marketing...

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